Mindset

(In this post, I talk about my approach for consulting with ministries.)

I’ve found that Forrester Research’s Groundswell has given a bit of a framework to my mindset. Playing off of their acronym — P.O.S.T — I aim to focus gospel-centered outreaches to greater achievable effectiveness:

People
Who are you trying to reach? Who’s the audience? Where are they? Do you understand them?

Objectives
What are you you trying to accomplish in their lives? What’s your intent for them? How do you know if you’re being effective? Understand your goals and aims.

Strategies
What do you need to do to reach them? How do you need to change to reach them? What’s in the way? What can you leverage?

Tactics / Technologies
Based on who you’re aiming to reach, your objectives and aims for them, and your strategies . . . now choose the right channels (tactics) of outreach and communications.

Style

My style is to be a connector — an “integrationist” if you will. I blend easily with senior leadership and their media and marketing teams. I’m high on input. My aim is to listen and absorb much and then build on the strength of the team’s ideas and assets. I look to determine what’s possible — while seeking to see what’s beyond the obvious. Mission-centered. People-affirming. Asset-leveraging. Opportunity-creating.

Mission-centered.
It’s always about your mission. It’s always about “the why.” Let’s fan it into flame and make people crazy not to be deeply engaged.

People-affirming.
God is using your team and your audiences — let’s grow them and make them dangerous.

Asset-leveraging.
Rare is the ministry that is flush with funds. Let’s build on what God has given us and not be dreamy.

Opportunity-creating.
Let’s consider what could be — pray about it — and connect things together into something new and special.

Services

What practical problems can I solve for you? How will I tangibly bring value? Here’s how I will roll up my sleeves for you.

Executive Leadership
I serve leaders by sharpening their personal EQ, cultures, and ministry plans.
• Leadership Coaching – making leaders more dangerous
• Team Culture Development & Accountability – making cultures more dangerous
• Strategic Planning, Leadership “Sprints,” 1-3 Year Ministry Action Plans, 90 Day Action Plans – not just talk: action plans that get us working as if it’s always “day 1.”

Media Strategy
I’ll join with you in reaching the right audiences in the right places with the right media choices.
• Media Audit – determining what’s working and what’s not
• Audience Growth Strategies – developing with you a people-reaching plan
• Media Leadership/Team Development – making your media team more dangerous and bringing in new growth players 

Content Strategy
I’ll join with your team in developing a messaging plan that works and lasts.
• Content and Messaging Strategy – getting your plan mapped, honed, and ready
• Marketing Campaigns – rallying around needs to reach and engage the audience
• Develop Your “Content Factory” – creating a content process that lasts

Media Production
I’ll bring in media creators that’ll make your message come alive.
• Producers (Executive Producers, Producers, Project Managers)
• Audio (Radio, Podcast, On Demand, Product)
• Video (Film, Television, On Demand, Virtual Reality, Social)
• Design (Brand Identity, Social, Marketing)
• Digital (Sites, Apps, Marketing, Social)
• Writing (Books, Marketing, Digital, Broadcast, Social)